Gorgeous & smooth color. This is one of my favorite pinks as it truly is a great midtone. I use it for sentiments & it looks Fantastic. I usually had been sticking with Tim Holtz distress & distress oxides....but had purchased a few mini ink pads from hero arts & have tons of stencils etc. This was a very big surprise as far as the quality. It truly is a Gorgeous pink. I recommend....esp for the price u can't beat it.I thought the mid-tone Hero Arts Inks might have better coverage than their soft shadow inks but still a bit blotchy. The company that makes their ink pads is Stewart Superior, its marked right on the bottom of the ink pad box. My understanding is that the same company makes ink pads for Simon Says Stamps. Not sure if I want to invest in any more Hero Arts inks. Too bad, because I was really expecting so much more. If there is one word I can use to describe their inks, they tend to be more rustic, like the Ranger distress inks, despite the misleading bright colors on the packaging, another thing that made me not want to get any more of their colors.Nice color. worked great for our Valentines stamps.I use this beautiful pink color to stamp a paw print on cards for my Yorkie's signature! I love how fast it dries with no smearing.Ink pad was just like a store bought one. No problems with it.Not happy with quality, stamp leaked and spread, I used several types of quality card stock. Also, te color is more coral than the bubble gum pink color displayed on the front of the pad.Es un color bonito, pero no estampa definido, ademas traspasa los papeles sin importar el gramaje, así que no lo volvería a comprarHermoso colorColor hermoso y área del cojín grande